Let's start with the basics—what exactly is a Lifestyle Shoot?
A Lifestyle Shoot is a unique style of photography aimed at capturing and documenting genuine moments, everyday scenarios, and real-life activities in an artistic manner.
Now, why should YOU consider a Lifestyle Shoot?
For bloggers, incorporating authentic images of yourself in posts adds a personal touch, fostering a deeper connection with readers. It also enhances your brand representation and seamlessly integrates with your social media content.
If you're a small business owner, Lifestyle pictures offer a behind-the-scenes look, strengthening the connection with your clients.
For boutique owners, periodic Lifestyle Sessions can provide a season's worth of content, showcasing how to style your products and helping customers visualize themselves with your offerings.
So, how do you plan your impactful Lifestyle Shoot?
- Define Your Purpose/Mood:
- Determine the message you want to convey.
- Consider the flexibility and vibe you aim for.
- Choose a final editing style (light and airy, bright and cheerful, or dark and moody).
- Choose the Right Location:
- Align the shoot location with your purpose.
- Opt for a place that resonates with your vision.
- Utilize available spaces, and seek suggestions from your photographer.
- Curate Your Wardrobe:
- Embrace a casual, authentic wardrobe.
- Incorporate favorite and frequently worn items.
- Reflect your work attire and include relevant items you sell.
- Plan for quick changes in hair and makeup.
- Plan Your Poses:
- Collaborate with your photographer on timing, locations, and poses.
- Create lists of must-have and additional poses.
- Consider props that enhance your story.
- Utilize inspiration boards and practice poses at home.
- Maximize Usage of Final Pictures:
- Update your profile picture.
- Refresh your website with new content.
- Pace image releases over time.
- Transform images into quote backgrounds.
- Infuse them into posts instead of stock photos.
- Share authentic stories connected to each image.
Some additional thoughts...
RELAX. Being yourself in front of the camera may feel challenging, but authentic moments shine through when you let go of self-consciousness. Trust your photographer, move, laugh, and enjoy the process. Tag your photographer and local shops when sharing the images—they'll likely appreciate and share the amazing content with their followers too!
